The point-of-sale is the moment of truth in deciding whether a customer is happy, the sale is made, or if a customer ever buys from your business ever again. Assessment of this interaction is important in finding out if you sales associates are following procedures and protocols that lead to a happy customer. A on-site mystery shop reviews two things the customers satisfaction and the company's.. It doesn't matter if the evaluation is for a retail store, restaurant, car dealership, apartment development, or amusement park.
Mystery Shops that are on-site also have the advantage of being able to determine the physical aspects of the location including: the cleanliness and upkeep of the facility, the proper use of merchandising and marketing materials, the appearance of the staff and their attire (including uniforms), product presentation and demonstration, etc.
Be sure to select a reputable Mystery Shopper system like one from Shoppers Critique International when determining what company to use for your in-house Mystery Shopper program.
Posted by mystery-shoppers
at 9:11 PM EST
